How to Create a Successful Store and Cigar Lounge Loyalty Program As a business owner, if you're not already taking advantage of a loyalty program, you should be! Creating a successful store and cigar lounge loyalty program can help you retain your existing customers and attract new ones. With bLoyal, the possibilities are endless…
What Is the Customer Lifecycle? There are over 230 million online shoppers in the United States, which amounts to 70% of Americans shopping online. Due to this online buying trend, businesses are focusing entirely on improving their customers' digital experiences. This includes analyzing the various phases of the customer lifecycle which refers to all
How to Build the Best Loyalty Points Program 75% of consumers say they favor companies that offer rewards. With that in mind, it’s no surprise that loyalty points programs can be a real game-changer for businesses if created with precision and care. If you haven’t launched one or even considered it, then consider this;
What Are the 6 Stages of Customer Loyalty, and How to Use Them to Your Advantage? Just like in Rome, you can’t build customer loyalty in a day. Customer loyalty creates social engagement between your customers and your company's products or service. It goes beyond a one-time purchase to fostering a long-term relationship between
Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums. These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value. However, many of these member benefits require being at
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard
CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history,
How to implement a referral program and why are they important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network
