Complete 360 Health and Wellness Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use
ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to
How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card campaigns. 1) Put them everywhere. An easy, even obvious way to promote your gift cards is to make them available everywhere! Online and offline locations such as registration desk, restaurants, outdoor areas,
How to implement a referral program and why are they important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network
The Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you
Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, it’s important for loyalty program managers to understand the concept of micro-moments and how the same philosophies should be guiding their loyalty program growth. Last month, as my in-laws were visiting for a weekend, I embarked on
5 Steps to Ensure the Success of Your Frequent Buyer Program Acquiring new customers can be expensive. There are multiple studies that confirm customer acquisition costs can be up to five times more expensive than retaining an existing customer. So, the question is, how can you retain customers while positioning your brand on top
EMERSON´S CIGARS Smoke Shop Retailer and Consumer Loyalty Marketer Edition RMS & Magento United States Overview: Who Is Emerson's Cigars? Emerson’s Cigars is a multi-store cigar retailer that operates four cigar stores in Virginia. From selection to service, Emerson’s Cigars provides
Winning Customer Loyalty in the Hospitality Business Summary: As a hospitality program manager, you work hard to curate amazing guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can help
TOMMY HILFIGER Apparel Manufacturer and Consumer Loyalty | Retail (Apparel) Case Study Marketer Edition RMS South America Tommy Hilfiger's Story Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is recognized internationally for celebrating the essence of classic
