BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most businesses. Yet many organizations don’t utilize them to their fullest potential. In this post, learn how to maximize the return on investment with proven strategies for growing your frequent buyer programs. GETTING
Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours of learning, setup, management, and understanding. Proving their return with the right key performance indicators can present unique business intelligence challenges for even the most experienced marketers. In this post, we talk
Omnichannel Today & Tomorrow McKinsey & Company stated in its research paper titled “Omnichannel: The Path to Value” that “Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s a requirement for survival”. The need to be omnichannel today, or for that matter yesterday, became clearly evident for most
Sunshine Health Foods Retail Case Study Overview: Who Is Sunshine Health Foods? Sunshine Health Foods, a natural health foods & nutritional supplements store, saw bLoyal as a great opportunity to build a point-of-sale integrated membership program that allows their customers to accumulate reward points that can be converted into a store credit on
Advertising Your Loyalty Program Summary: Kick your loyalty program into high gear by leveraging online advertising to bring in new customers and reengage old ones. This post offers an extensive guide on how to use landing pages, search advertising, remarketing, and retargeting to grow your loyalty and rewards program. What are the benefits?
Consumers Love Click & Collect and it is Here to Stay A growing trend for some time, Click & Collect, a.k.a. Buy Online & Pickup In-Store (BOPIS), grew substantially during the pandemic. Because of its convenience, consumers love it and it is here to stay. How big is Click & Collect? The
How to Have a Successful Text Message Marketing Program Text messaging is a great way to deliver priority, high-value communications directly to your customers. Research shows that text campaigns can have open rates over 90% in comparison to an average open rate of 15% for emails. bLoyal clients obtain a 3x higher action
Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States Biltmore Wine Estates' Story Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America's largest home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery
Complete 360 Health and Wellness Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use
