ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to
How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card campaigns. 1) Put them everywhere. An easy, even obvious way to promote your gift cards is to make them available everywhere! Online and offline locations such as registration desk, restaurants, outdoor areas,
How to Implement a Referral Program and Why Are They Important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network
Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don't have to look far to realize that loyalty programs do more than generate repeat customers. When applied correctly, they give you a deep understanding of how customers engage with your brand, which helps build a better shopping experience, enables you to spend your
Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, loyalty program managers need to understand the concept of micro-moments and how the same philosophies should guide their loyalty program growth. Last month, as my in-laws visited for a weekend, I embarked on an important journey. Our
5 Steps to Ensure the Success of Your Frequent Buyer Program Acquiring new customers can be costly. Multiple studies confirm customer acquisition costs can be up to 5 times more expensive than retaining an existing customer. So, the question is, how can you retain customers while positioning your brand on top of your customers’
EMERSON´S CIGARS Smoke Shop Retailer and Consumer Loyalty Marketer Edition RMS & Magento United States Overview: Who Is Emerson's Cigars? Emerson’s Cigars is a multi-store cigar retailer that operates four cigar stores in Virginia. From selection to service, Emerson’s Cigars provides
Winning Customer Loyalty in the Hospitality Business Summary: You work hard as a hospitality program manager to curate great guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can
TOMMY HILFIGER Apparel Manufacturer and Consumer Loyalty | Retail (Apparel) Case Study Marketer Edition RMS South America Tommy Hilfiger's Story Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is recognized internationally for celebrating the essence of classic
Goodwill Thrift Store | Nonprofit Case Study Marketer Edition DataSym USA Goodwill's Story Established in 1893 as the Christ Mission Settlement, Youngstown Area Goodwill Industries has served the community for over 100 years. The organization is chartered as a 501(c)(3) agency
