How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
How to Implement a Referral Program and Why Are They Important? Referral programs are the best way to reward happy customers for spreading the word. For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier
Omnichannel Gift Card Campaigns for Every Retail Marketer 86% of digital marketers agree that implementing omnichannel strategies is a priority in their business. Supply chain management, product availability, payments and gifting are all components of the customer experience that require consistency across both online and in-store buying experiences. As retail marketers look for new,
Tips & Tricks to Start Your Pet Store Loyalty Program At bLoyal we are privileged to work with many pet stores that span family-run stores to hundreds of location Enterprises globally. During this time, we have assisted and helped create many different marketing strategies, promotions, and membership programs for the pet store industry. And
CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history,
BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most businesses. Yet many organizations don’t utilize them to their fullest potential. In this post, learn how to maximize the return on investment with proven strategies for growing your frequent buyer programs. GETTING
Omnichannel Today & Tomorrow McKinsey & Company stated in its research paper titled “Omnichannel: The Path to Value” that “Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s a requirement for survival”. The need to be omnichannel today, or for that matter yesterday, became clearly evident for most
Consumers Love Click & Collect and it is Here to Stay A growing trend for some time, Click & Collect, a.k.a. Buy Online & Pickup In-Store (BOPIS), grew substantially during the pandemic. Because of its convenience, consumers love it and it is here to stay. How big is Click & Collect? The
How to Have a Successful Text Message Marketing Program Text messaging is a great way to deliver priority, high-value communications directly to your customers. Research shows that text campaigns can have open rates over 90% in comparison to an average open rate of 15% for emails. bLoyal clients obtain a 3x higher action
