Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours of learning, setup, management, and understanding. Proving their return with the right key performance indicators can present unique business intelligence challenges for even the most experienced marketers. In this post, we talk
Advertising Your Loyalty Program Summary: Kick your loyalty program into high gear by leveraging online advertising to bring in new customers and reengage old ones. This post offers an extensive guide on how to use landing pages, search advertising, remarketing, and retargeting to grow your loyalty and rewards program. What are the benefits?
How to Have a Successful Text Message Marketing Program Text messaging is a great way to deliver priority, high-value communications directly to your customers. Research shows that text campaigns can have open rates over 90% in comparison to an average open rate of 15% for emails. bLoyal clients obtain a 3x higher action
Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States Biltmore Wine Estates' Story Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America's largest home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery
Complete 360 Health and Wellness Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use
ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to
How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card campaigns. 1) Put them everywhere. An easy, even obvious way to promote your gift cards is to make them available everywhere! Online and offline locations such as registration desk, restaurants, outdoor areas,
How to Implement a Referral Program and Why Are They Important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network
Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don't have to look far to realize that loyalty programs do more than generate repeat customers. When applied correctly, they give you a deep understanding of how customers engage with your brand, which helps build a better shopping experience, enables you to spend your
Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, loyalty program managers need to understand the concept of micro-moments and how the same philosophies should guide their loyalty program growth. Last month, as my in-laws visited for a weekend, I embarked on an important journey. Our
