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KPIs to Drive Better Marketing Decisions and Results Data is the cornerstone of marketing results, but have your efforts paid off — literally? Are you tracking the right metrics and using them to inform your decisions? If not, you risk throwing good money after bad, which could be the make-or-break difference for your business.
Top 5 Ways to Maximize the Holiday Season This is a topic that is near and dear to everyone working in the retail and direct-to-consumer industries. So much of our annual results depend on what happens this time of the year! So, we all put a lot of focus and energy into trying to
How bLoyal helps Clover merchants increase their revenue! Clover is quickly becoming a household name. It is an all-in-one point-of-sale (P.O.S) hardware and software system that uses first-class data to process all your business transactions. Clover merchant services have simplified business operations, making running a business easy and efficient. Clover systems help you take
How bLoyal helps WooCommerce users Optimize their loyalty programs! A loyalty program is considered one of the most proven ways to increase a company’s revenue. Briefly explained, a loyalty program is a strategy used by businesses worldwide to reward their customers for spending more. The more a customer spends the more they earn in
How bLoyal Helps NCR Counterpoint Users to Optimize Their Loyalty Programs. Is tracking your in-store customer experience overwhelming you? Are you craving a personal relationship with your frequent customers? NCR has an incredible loyalty program that helps you connect with your customers at an individual level as you build your brand. It enables you
Why Is a Complete Customer Record So Important for Marketing? Let's start with the basics. What is a Customer Record? Across the marketing industry, you will encounter this incredible concept with many different names, like the golden record, single master customer record, and customer profile, just to name a few. And what it is,
Why omnichannel marketing will increase your loyalty program participation and revenue! There is an age-old marketing adage that still holds true to this day, “retaining customers is easier and more profitable than acquiring new ones.” However, many businesses have separate customer databases that do not talk to each other or #integrate. This presents many
Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums. These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value. However, many of these member benefits require being at
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
How to Implement a Referral Program and Why Are They Important? Referral programs are the best way to reward happy customers for spreading the word. For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier
