Why omnichannel marketing will increase your loyalty program participation and revenue! There is an age-old marketing adage that still holds true to this day, “retaining customers is easier and more profitable than acquiring new ones.” However, many businesses have separate customer databases that do not talk to each other or #integrate. This presents many
Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums. These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value. However, many of these member benefits require being at
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard
How to Implement a Referral Program and Why Are They Important? Referral programs are the best way to reward happy customers for spreading the word. For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier
Omnichannel Gift Card Campaigns for Every Retail Marketer 86% of digital marketers agree that implementing omnichannel strategies is a priority in their business. Supply chain management, product availability, payments and gifting are all components of the customer experience that require consistency across both online and in-store buying experiences. As retail marketers look for new,
Tips & Tricks to Start Your Pet Store Loyalty Program At bLoyal we are privileged to work with many pet stores that span family-run stores to hundreds of location Enterprises globally. During this time, we have assisted and helped create many different marketing strategies, promotions, and membership programs for the pet store industry. And
Building Ambassador Programs with Customer Loyalty It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so.
Omnichannel Shopping Experiences - A Guide to Getting Started The way our customers shop is changing. With more devices, platforms, and channels than ever before, it’s important that we understand how to leverage technology to better meet them where they spend their time. In this post, we talk about how omnichannel shopping experiences bridge
Managing Your Reputation with Loyalty Programs If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association found that “64% of marketing executives indicated that they believe word of mouth is the
